I build design practices, design systems, and the AI tooling that helps them scale.
20+ years in design. For the last decade, leading UX at Cboe Global Markets, in one of the most regulated corners of finance.
From a team of one to a company-wide capability
When I joined Cboe in 2016, there was no UX practice and no product design. I started one from scratch, working through the engineers most open to design, and ran it on my own for four years before building a team of cross-trained designers who can each act as a team of one.
Today, as Director, UX, I lead the team and the two enterprise design systems that 15 partner teams build on. Most recently, I've made those systems AI-ready, so designers and employees across the company can build on-brand, compliant interfaces with AI, safely.
I'm a FINRA Series 7 & 63 license holder, and I work in English, Spanish, Portuguese, and German.
The work in numbers
Five case studies
The full case studies are password protected because they cover internal work. If you don't have the password yet, request access.
Redesigning Cboe.com
Turned 15–20 agency page designs into a template system that scaled the public site to hundreds of pages without growing the design team.
Password protectedBuilding Cboe's Design Systems: Contour & Chroma
Built two governed design systems, one for products and one for the public site, now unified by a shared token architecture.
Password protectedMaking the Design System AI-Ready
Built a tokens-first foundation for two design systems that became exactly the brief AI agents needed. 30+ employees now build with it.
Password protectedModernizing Customer Onboarding
Replaced hand-offs over email, phone, Excel, Word, and PDFs across three teams with one shared app that gives customers and staff real-time visibility.
Password protectedBuilding the UX Function
Founded Cboe's UX practice from zero in 2016 and grew it into a company-wide capability, with a cross-trained team and 20+ advocates.
Password protectedThree principles
Think in systems
Whenever work can be reused, I turn it into a system others can build on. Developer guidelines grew into Contour, 15–20 agency page designs became a template system for thousands of pages, and the design systems became the brief that lets AI agents build on-brand interfaces.
Turn partners into advocates
A small team reaches a large company through others. I train engineers, product managers, and designers across departments in UX practice and bring them in as advocates. That network has grown to 20+ people who carry our standards into their own teams.
Grow people into owners
I hire for complementary skills and cross-train until each designer can act as a team of one, then hand over real ownership. A lead designer now owns both design systems and their roadmap, and others own whole areas like trading desk applications and customer onboarding.
Let's talk
I'm exploring senior design leadership roles. The best way to reach me is by email or LinkedIn.